Instagram Feared Losing Its Teen Users Internal Memo Shows
“If we lose the teen foothold in the U.S. we lose the pipeline,” an internal memo said. This memo is from October 2020 and was accessed by The New York Times (via). In 2018, Instagram reportedly directed almost the entirety of its annual worldwide marketing budget towards promoting the app among teens. Marketers told NYT that focusing on a particular age group on that scale is unusual. The report also mentions that the final spending included messaging directed towards parents and young adults....